In today's episode, we dive into the essential, yet often overlooked, concept of "working on your business" versus "working in your business." We share our personal experiences and insights on how taking intentional time to strategize can transform your entrepreneurial journey. If you've ever felt like you're just spinning your wheels, constantly reacting to the demands of your business, this episode is for you! We discuss the importance of stepping back, assessing your goals, and making those scary but necessary decisions that can lead to greater profitability and joy in your work.
You’ll hear us chat about the value of business planning retreats and how they can help you align your offerings with your strengths. Whether you’ve been in the game, are building a side hustle, or are still dreaming of the entrepreneurial life, it’s imperative to pause, reflect, and create a roadmap for success. So pull up a chair, settle in, and get ready to be inspired to take that much-needed time for yourself and your business!
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Work With Us!
BREA Roper Communication | Woo | Activator | Futuristic | Connectedness
If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today!
LISA Cummings
Strategic | Maximizer | Positivity | Individualization | Woo
To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.
Takeaways
● The Importance of Working on Your Business: Taking time to strategize and plan is crucial for long-term success. It helps you shift from a reactive mindset to a proactive one, allowing you to set clear goals and work with intention.
● Align Your Business With Your Strengths: When you’re the business owner, you get to choose how you run your business. YOU’re the boss now! Make sure you practice what you preach and choose a business model that fits your strengths.
● Business Planning Retreats: Dedicating a day or more to work on your business, instead of in your business, can lead to significant breakthroughs. These retreats provide the space to assess your offerings, refine your messaging, and make strategic decisions that align with your desired lifestyle.
● Customization vs. Standardization: While creating custom solutions for clients can be appealing, it’s essential to find a balance. Standardizing certain offerings can save time and energy, and bring clarity to your customer.
● Understanding Profitability: Knowing where your revenue comes from is vital. By identifying your most profitable offerings, you can make informed decisions about where to invest your time and resources, ensuring that your business remains sustainable and enjoyable.
● Embracing Scary Decisions: Making bold choices can feel limiting, but they are often necessary for growth. By stepping back and evaluating your business strategy, you can confidently embrace changes that lead to greater fulfillment and success.
Take Action
● Schedule a Business Planning Retreat: Set aside a full day to work on your business strategically. Use this time to assess your current offerings, define your target audience, and outline your business goals.
● Identify Your Core Focus: Determine the one big thing you want to focus on for the upcoming quarter or year. This will help filter your decisions and keep you from getting distracted by new opportunities that may not align with your primary goals.
● Evaluate Your Offerings: Analyze where your revenue is coming from and identify your most profitable offerings. Decide if you want to double down on these or pivot to new opportunities that align better with your strengths and interests.
● Create a Customization Strategy: If you offer customized solutions, establish a clear pricing structure for these services. Consider implementing tailoring fees or premium pricing for highly customized work to ensure it is profitable.
● Reflect on Your Business Alignment: Take time to assess whether your current business model aligns with your strengths and desired lifestyle. Make adjustments as necessary to ensure that your business empowers you to live the life you want.
If you're ready to stop being heads down all the time and start working on your business with intention, I invite you to listen to this episode! 🎧
👉 Listen now and let us know your thoughts! What strategies do you use to work on your business? Share in the comments below!
#Entrepreneurship #BusinessPlanning #Coaching #Podcast #Leadership #IntentionalLiving
Let’s Connect!
● LISA: Website | LinkedIn | Facebook
● BREA: Website | LinkedIn | Instagram
AI-Generated Transcript
Brea: Lisa Cummings
Lisa:
Brea Roper. Hi, I'm Lisa.
Brea:
And I'm Brea.
Lisa:
And today we're talking about working on your business.
Brea:
Working on your business. Yes, because let me tell you, working in your business is so fun. working on your business, not always, but gosh, when we do it, it makes working in the business so much easier and smoother and more profitable and all the things, right?
Lisa:
Right. I remember first learning about this concept from the book E-Myth and E-Myth revisited way back. I mean, it must have been the nineties. I wasn't an entrepreneur at the time, but I served them. They were our customers and I think the example in the book was something about a frame shop. And it was like, imagine the person who is framing stuff all day long. Frame, frame, frame, frame, frame.
You’re so busy. But then what about bringing in customers? What about taking a vacation? What about having a break? And we have these dreams of starting a business and what our life might be like as an entrepreneur. It definitely kind of looks sexy to people who aren't doing it. often. And then you get in and you're like, Oh my gosh, I'm just working like a dog. What am I doing? I don't have a single break to even think or eat lunch. So I'm curious for you, have you gotten in that place in your business before where you were just working yourself to the bone? You seem like you would be a person who never let yourself do it because you're so good at intention.
Brea:
Okay, well, thank you for saying that. But no, it happens all the time. It happens all the time because even with the best of intentions, it's so easy to get blown off course, especially for people like me who, you know, I love to plan and I'm very adaptable. I'm very like emotional, you know? So if I'm not feeling it, I'm like, Oh, I'm just going to go take care of myself, you know, go for a walk, go eat my feelings, you know, whatever.
And that's not the best way to, to set yourself up for success. Right. So we have to find that blend that works for you. And sometimes it is working yourself to the bone. Right now, I'm actually setting up for a big speaking tour. So there's just a ton of work that has to be done on the business so that when the tour starts, you know, that first domino falls and I'm not working on the business at all. For several months, I'm working in the business, right?
So However the rhythm works for you, it's just so important to make sure that you're doing both and that it's intentional and focused instead of just reacting to everything. That's the worst way to to run your business, you know? Yeah. And I have definitely, definitely fallen into that, that trap for sure.
Lisa:
Yeah. Brea Roper is a mortal.
Brea:
Yes.
Lisa:
I could see that where you're like, I'm over self caring. I could, I could definitely see that. I also think in talking to coaches and trainers very specifically in this episode, a lot of times we're talking about, Hey, you're a CliftonStrengths practitioner, that sort of thing. And that could be internal in a company that could be a coach who does this full time. And there are a lot of listeners who are either independent coaches, or trainers, or they're doing it at a company internally, they're doing something else, and they want to start a business like the one we have.
And we know they exist and they're all over the place because we typically get one to five of these people hanging out after every workshop saying, how do I live this life? How do I do this thing that you do? This is so cool. So how valuable would it be to work on your business from the beginning? I'm thinking of that person who is starting up a side hustle. They're interested in this and they've never done a business planning retreat. They've never worked on their business in a way that they take a day off. and they really figure out what they want their lifestyle to be, what they have as a profitable business model, you know?
Have they even tested out their idea for their product and their messaging? Do they feel solid on it? And I love this episode for the corporates who are going to leave someday out on their own, or the coaches who are already on their own, independent, and they just have a tough time taking off a full day or a big chunk of a day to work on their business strategically. So what is it for you? Tell me about the why. Why do you do this on regular intervals?
Brea:
Yeah, well, because I have to for my sanity, you know, because I've seen how beneficial it is. I've experienced being an entrepreneur without it. and running a business from that place of reacting, you know, as leads come in or as opportunities arise or don't arise, you know, then all of a sudden you're like, oh crap, I have nothing on the calendar. And then any sales conversation you're in is from a place of desperation.
So if you can make sure that you're setting yourself up for success by giving yourself that intentional time to find who do I really want to work with, right? Who's the customer that I really want to serve and how do I want to serve them? That takes time, you know, and shaping your business is, I think one of the greatest things about being an entrepreneur is that we get to choose.
And I've seen in myself and I've seen in coaches that I've coached, when we don't take that step back and do that intentional planning, how working for yourself can feel just like working for the man, you know? The place that you left, the stress that you were trying to get away from, it just actually becomes more, you know, if you don't take the time to put the thought and the planning in.
Lisa:
Yeah, you just got yourself a bad boss and it's you!
Brea:
It's you! I know, I know.
Lisa:
Yeah, I love this also for stopping the squirrel. So you know, people are like, oh, squirrel, squirrel. We are like this quite often as coaches, as trainers, as course creators, as speakers. we get a lead on a thing and someone is like, Oh, okay, what's next? What about this? Do you have any content on this? Do you have any content on that? Do you have any content on this? And sometimes strategically, it is a great idea to do it.
Other times, it ends up taking you a month of work to create a new program, roll it out to their people, and maybe you're doing it one or two times. And when you sit back and look at whether there was a return on that effort, yes, can you reuse it? Can you resell it? Will you? Those are all strategic decisions you could make up front. But I've seen a lot of coaches get really distracted by the squirrel opportunity, the potential squirrel opportunity, and also the kind of squirrel thoughts on learning, like, oh, this is cool.
Oh, I should be doing AI.
Oh, I should be doing more on this element.
Oh, I should make some content over here.
Oh, I like learning on this topic.
So I'm going to go take some more training.
[[Instead of really focusing on one big thing for that year in front of you or that quarter in front of you.]]
So I love having a business planning retreat. or a business planning day to work on your business and get your brain reset and get it really focused on what is the one big thing you're working on right now so that you can keep filtering your decisions through that? Like, is this a good use of my time? Should I be, even though there are a lot of fun things we could do, are they going to make money? Are they taking the business in the direction I want it to go in? It gives you the moment to get a big breath and assess.
Brea:
So I love this and I hate this at the exact same time. Well, here's the thing is because it's so true. So if you're listening to Lisa and feeling like me on the inside, like I don't want to just do one thing. I don't want to focus on, you know, I don't want to create something and then rinse and repeat. I don't want to, right? Like, I've been there, I am there every day, and that is not, almost always, not the way to profitability, not the way to ease.
But if you have high individualization like I do, and like I know you do, Lisa, so I want to hear how you balance that. But my individualization was killing me in the way that you're describing, where if anyone said, do you have content on this? I'm like, sure. Do I? No. But can I make it? Yes. Will I? Yes. And all of a sudden, all my talents are engaged. I'm like, yes, I get to do this for this person or this company. But like you said, it takes so much time, right? So for me, I have to honor my talents. And what I've learned is that when someone comes and they ask for that custom solution that I don't have, I have to charge for it. Like this is a premium offering.
These are my talents. giving them something that has never existed before ever. This is not an out-of-the-box solution. If what they want is an off-the-shelf, out-of-the-box, you know, press play and go, like, they can get that anywhere. If they want something that is customized to them, to their values that they have hanging on the wall.
If we want to learn how to use the strengths of their team and the strengths of the individuals on their team to live these values at work in their interactions with their customers every day, then they're going to pay for that. And I'm happy to create it. But it's it's not pennies on the dollar like I was doing, you know, before.
Lisa:
Yeah. I definitely agree that individualization can create a monkey wrench in this way. It does for me. Similarly, I love customization. It's a thing with individualization. I started off trying to solve that problem with tailoring fees. I would be like, okay, if it's a really customized thing, there would be a tailoring fee and make sure that they know it's super premium. I found over time that what really worked out better for both of us was, Look, I have a standard deck for a half-day program and a full-day program, if we're talking CliftonStrengths. And I have a handful of exercises in there.
Say there are 5 exercises. that if I just get a little bit of information from them on their values, the programs they're implementing right now, a couple of hot-button topics, what challenges are going on, I can integrate those into the exercises as examples. I could change in literally 15 minutes. I can change some words on the screen to customize the exercise, and then they're having whole conversations on things that matter to their team, and it feels very customized.
I got really good over time at making it feel like customization to both of us, to them and to me, but very minimal time because I standardized what I was customizing. And then I also, if I take Maximizer and Strategic and I said, all right, now if I am going to do mega customization, I'm going to make sure that if I do it, they're going to pay a mega premium or they're going to offer at least six of these programs so that if it's in volume, it makes it worth it doing it. And I can offer it to other clients.
I ask: is it something that could then become a standard program? And then I could go out and sell that. So strategically, I'm looking at that would be one of that would be a great topic that you could come with in a business planning retreat. Like, here's how I'm getting myself in trouble. Here's where I'm finding a time suck, even though I love how that time is going by. It's not a profitable use of my time. So then how can I get rested and rejuvenated in a day away while I'm simultaneously working on the strategy of my business, the direction of my business, the most profitable decisions.
And it's just like any tough decision in your life. If you make these decisions in advance before the situation comes up. you can handle it in a way that you're proud of. And it's easier for you to make the decision you need to make. Because I'll tell you, like relationship wise, and in a great conversation with a prospect, I've been swept up in the moment where I'm like, yes, this sounds great. And then I make them feel like I'm totally going to do that customization thing.
But if I had decided in advance, here's what customization means to us. and be able to explain it. Because I already came up with that strategically in my business planning retreat day. It feels great. I know how to present it to them so that it feels great to them. I know how to present it to me so it feels great to me. And I didn't get swept up in the moment and get excited and then promise something that takes my business off course for a whole quarter or two, which could really tank your revenue for the year.
Brea:
Totally.
Lisa:
Because something sounded fun. And look, if we have our own businesses and coaching and training, for most of us, all this stuff is fun. It's just what is the most fun? And or of the fun things, what are the most profitable decisions? And if they're not fun or profitable for you, you know, we have dozens of amazing coaches we can refer it out to because we're all so different in what we want to do.
And we could pass that work along to one of our colleagues. And then that kind of good vibe comes back to us, but it feels so good to be solid in your decisions because you took a business planning day to really be working on your business and what you want out of it. Big picture.
Brea:
Totally. Yes. I wish that people could see, like, I'm just nodding up and down because, you know, Brea from seven years ago, you know, I wish I had known these things then, you know, I wish I had seen how, how much of a difference it makes and what that looks like. Because otherwise it's not only confusing for you as the entrepreneur, but it's confusing for your client. No, if someone comes to you and says, Hey, what, what's it like to work with you, Brea?
And I say, well, I can do whatever you want. What do you need? They might say, who is this girl? No one can do everything. Like, you know, she's just hungry for a sale. Or they say, well, I don't know. That's why I'm asking you. What does it look like to work with you?
Lisa:
I want you to consult me. Oh, I have an example of my very favorite outcome from a business planning retreat. I decided to work on my business and get really focused and make some scary choices. Because I think what we're talking about here is making scary choices because it feels like if you're saying no to business that is sort of in your realm, are you being foolish?
Are you turning away business that you should have taken? What if you don't get any more this year? There are all kinds of things that come up in people's minds. So I had something similar coming up. This was a few years into my business. I was doing a lot of virtual training for very large companies who at the time were saying, no vendors like doing virtual training. None of our vendors want to. We just make them put it in the lineup.
I was like, Pick me, pick me. I love virtual training. Now, of course, post-COVID life, everyone's used to it now. It's not a big deal now. But at the time, it was a very rare specialty.
Brea:
So rare. And you were crushing it. I mean, you were like the girl to go to for that. Yeah.
Lisa:
How cool to have you come back and say that because you know how scared I was to put it on the website, like that we specialized in that. I came up with all these stories about how. Look, my whole business was based on all of these in-person workshops. If I put it out there that we specialize in virtual, I'm going to lose my whole business. What am I doing?
So I needed that day to work on my business, to decide what my strategy is, to come up with a revenue model for it. That makes sense. to make sure I understood how I was going to generate business, attract clients, feel solid that I had a model with an addressable market, and all of that sort of stuff, and feel comfortable putting it out there. And the funny thing is, there's no reason why, if you lead with a specialty, like at the time when I put virtual training on the website as the core thing we did, It didn't mean that I would never offer an in-person workshop again.
It didn't mean we would say no to all those things forever. But it was really clear what our main thing was. But I was so scared to make that change. I thought it would tank the business. And in fact, it did the opposite. And I think we have a lot of those kind of things happen where we need these business planning retreat days to, to take care of ourselves and our minds and direct our minds because they can make up all the stories about how terrible our decisions are. But if we sit back and say, okay, look, I've mapped this whole thing out.
I've thought about what I want. I thought about the life I want to live. So now I've got a lifestyle that I feel good about for my business. And then I've run it against a profitability model. Do I actually have a business model and customers that make sense? And now what's the strategy to implement it? But if you don't step back, take the time to assess it, ask yourself, if those narratives you're talking about are really true or not. You don't know. So I like that example.
I wanted to bring that up because those are the kind of problems you can solve in these days where you're working on your business, that if you're just going about the daily motions, you would never say, This is my core focus. I'm saying focus on that, back to that idea of focus on one big thing. It didn't mean I didn't do anything else in the business. I still did one-on-one coaching. I still did in-person.
But I had a totally different strategy for how I would bring the business in, how those leads would be handled versus the other ones. It just changes the details of the operations for how you handle it. And if you don't take time out for yourself to think through it, you just keep going through the motions and it never happens and you never design the lifestyle you set out to do when you started your business.
Brea:
That's right. And what a shame, you know, because the entrepreneurial life is not for the weary, not for the faint of heart. There's so much good that comes from making these sacrifices, but there are many sacrifices, you know, that are made. So if you're not getting the outcomes that you want, then why are you doing this, you know? Yes.
You're making me think about how, one of the things that surprises me when I work with coaches, coaches tell me all the time that they struggle to know where their profit is coming from. Look at where your revenue is coming from. What is the most profitable offering that you're offering? If you don't know that, then you have to step aside and take some time to work on your business. Because as strengths coaches, we want to focus on what is working. We know that when we invest in what's already strong and what's already working, that's the best way to get more of what what is good and what is working.
So do that with your offerings. Do that with your revenue. Do that with, yes, your personal energy, you know, what's fun for you, what you enjoy doing, but also look very practically at what are people buying? and then decide, do I want to keep, you know, is that sustainable for me? Is that fun for me? Do I want to keep offering that? And do I want to double down? Or, you know, like, like Lisa was just describing, you know, maybe in person was the majority of your revenue, but it was It was not fun for you. It was draining you. It was not sustainable for you.
So you made a scary switch. That's fine. But you have to at least know what the heck is going on in your business right now. You know?
Lisa:
Yeah, I agree. Because if I did a surface level assessment, I would have said I love in-person events because I do once I'm there. But I didn't like being away from home all the time. I didn't like the airplane travel there. And so there are these other elements involved that if you're not retreating and getting that restful state for your mind and that dreamy state for your mind about what you want, you're not going to come up with those deeper realities about the thing.
You might just be like, Oh, yes, I love being in front of a crowd. Okay, great. But that is not all that is involved. Totally. So if someone wants to work with you on one of these days, let's talk about that. What kind of things could they expect?
Brea:
So if we worked together on a retreat day where we retreat from the everyday operations, we change our patterns, we change our location, we change our mindset, we create extra space to dream. What could that look like? Well, I think it's going to be most successful if you come in with a very specific outcome that you're desiring. Maybe that's coming up with a new offering.
Maybe that's trying to figure out how to stay profitable. and stay home instead of traveling all the time. Whatever problem you're feeling or whatever tension you want to solve, let's do that. Or if you say, gosh, I've got this offering and I love it and I want to get more of it, let's bring it into the retreat and let's figure out how we can really blow it up. Or if you're just saying, you know, I've been at this for two or three years and I feel like I've got a good business, but it's not in alignment with my strengths. You know, how many strengths coaches are out there that are not operating from their own strengths? Let's figure out how to align who you are, how you work at your best. with what you're actually offering and how you are running your business.
I mean, I could offer my story brand marketing. My goal is to show up and make sure that we continue to shine a spotlight on your talents and lead from your strengths so that when you come out at the end of the day or at the end of your time working on your business, you have a business that empowers you to live the life that you are empowering others to do.
Lisa:
Beautiful. Oh, I think so many coaches don't know that you're StoryBrand certified and how important that could be to be able to get messaging and from somebody who leads through communication and cares about words at a level that is It's pretty epic. I've heard it in our conversations on and off the podcast. Like you really care about words and that translates for messaging when someone is working on their business. So get on over to briaroper.com slash VIP. Is that the right link? Let's make sure I got it right.
Brea:
You got it. That's perfect. Thank you so much, Lisa. Yeah. And leadthroughstrengths.com slash VIP. What will they find when they go there?
Lisa:
They will, well, when they go there, literally, they'll just find the opportunity to book one of these personal business planning retreat days. And the people I think this would be really good for, for me, would be if you are starting up a side hustle, you're in corporate right now, and you are making that decision. How do I decide when to go full time? How do I build all the systems and structures and marketing and sales and operations and things to feel really comfortable and solid?
Or if you've just dreamt of starting a business and you want to map this all out? Like, what is my strategy? What is a profitable business model? What do I love and want to do, and somebody else wants to buy it? The other audience, like you mentioned, people who are several years into it, but they've found they have gotten away from the lifestyle they meant to create. Or they never created a profitable business model.
They just did what they loved. And then they're like, oops, this isn't profitable. I just like it. So any of those kind of problems or places where you need to do decision making, and a little bit of that dreaming and decision making together to map out a strategy, it'd be a great way to spend a day. And as Brea has said many times, this idea of restfulness and rejuvenation, even though it's hard work to do one of these days, there's also a restful, rejuvenating vibe because your brain has space. It's not task, task, task in those days. It is thinking. time, there is space and pause, and it's a really different cadence than many of us are used to when we're in a grind mode.
So I think if you're ready to stop being heads down all the time, come to leadthroughstrengths.com slash VIP.
Brea:
I love it. Lisa, you are so good. I mean, your story is exactly that, right? You were crushing it in corporate, but it was crushing you and you were like, there's a different way. So here you go, right? You put your plan together and then you started your own business and you worked your plan and now you're just crushing life, you know, without losing your mind. Like that's the ultimate success story, I think.
You are an excellent authority for anyone who is in that same situation right now. I mean, Lisa is such a great guide for you, so please reach out to her. My story was very different. I did not ever have a corporate experience. did not have any kind of planning. You know, I crowdfunded $10,000 to pay for my certification.
And that was my business planning was, you know, people pledged in exchange for coaching. So I left the certification with 100 people. on the books, scheduled, ready to start coaching. I coached 60 people. I'm sorry, 100 people in 60 days.
I built this thing, you know, from the ground up just on the fly. So it can be done both ways. But definitely if I had known earlier the benefits of having a little bit of runway built ahead of you. I know that that would have helped me get a lot further a lot faster. So no matter where you're starting from, please just make the time, invest the time, take the time. It's never going to just be there for you. You're not going to wake up one day and just say, oh, huh, I have a day to work on my business. Cool.
Lisa:
That's right. Yes. Working on your business like this, this is working on your life. This is an investment in your life that you are choosing to live. Thank you for saying that. That is so big.
Brea:
Yeah, yeah. So wherever you are now, the best is yet to come and you will go further faster if you just take a pause. It's like those little toy cars that you have to pull back and then release it and then it just like shoots forward really fast. That's what this day is. It's time to just pull back.
Lisa:
Marco Pico train.
Brea:
Like what?
Lisa:
Hillbilly references, you're gonna have to look up. See, I know we both are not great on pop culture, but I've got the hillbilly 1980s down pat.
Brea:
Oh my gosh, that is so funny.
Lisa:
It's a scavenger hunt. Let's see if people can come back in. Actually, I said it wrong. Anyway, it's Roscoe Pico train, I think, not Rocco.
Brea:
Okay, Roscoe Pico Train.
Lisa:
Roscoe Pico Train. Okay, so that's the scavenger hunt for people to come back in social media and tell you who Roscoe Pico Train was and get you, because it just, I'm playing on your car metaphor here. You just had no idea that it was all in support of the visual that you gave us.
Brea:
Love it.
Lisa:
So there you go. Yep. Now the listeners have to support you. I'm not going to give you the answer. It'll be fun.
Brea:
Okay. I love it. I love it. Oh, that's so good. Well, I feel like we could talk about this forever because it's just so important. It's not even the right word. It's foundational. It's essential. It's necessary. If you don't do it, you will feel it and not in a good way. And if you do, oh my gosh, like you will feel the benefits of being just more in alignment finding more ease, more energy, more joy in your everyday work, and more profit, more success, you know? Yes, yes.
Lisa:
And I think that these business planning retreats, I mean sometimes people of course go to in-person retreats to work on business. But if you're doing it, and you're like, hey, I love to work with Brea or Lisa, and I can't go to Kansas City, or I can't go to Austin, Texas, or to Colorado, we'll do it virtual.
We'll create relaxing vibes, we'll recreate those kind of feels as much as possible, because you can still find a park where you have Wi-Fi, you can go outside, you could go get a hotel for the day and do a staycation, you could, you can do a lot of things to mix up your workspace, even if you're in a different spot in your house, or you just sit on the patio that day instead of indoors. I think you can get a lot of those kind of feels as long as you're breaking your patterns.
Brea:
Yep. Yep, and I love to travel and I'm very happy to travel to you or to your nearest beach in Mexico if that sounds fun for you. But maybe people don't know that Tour Guide Barbie is actually my middle name and I love to create experiences.
So, yeah, Kansas City, Nashville, Denver, or, you know, wherever you are, let's do it. You know, we'll make it fun. We'll make it a little yummy, a little special, and It really is just what you do for everyone every day. It's just holding space so that you can have that focused attention that intention to Set yourself up for success just like you do for your clients every day
Lisa:
Beautiful. Mic drop right there.
Brea:
Boom, baby. All right, everybody, BreaRoper.com slash VIP or LeadThroughStrengths.com slash VIP. Go book it now. Just do it. We'll see you there. Just do it. Adios.
Lisa:
We'll be there with our tiki torches waiting for you.
Brea:
Party.
Let’s Connect!
● LISA: Website | LinkedIn | Facebook
● BREA: Website | LinkedIn | Instagram
The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.
