The construction industry isn’t female-friendly, right? Wrong!

Sara Johnson, CEO of ITM, joins us to share her path from marketing expert to business leader in the construction industry. 

In this talk, Sara tells us why old ideas about construction are wrong. Instead, she explains how the industry welcomes women more than most people think. 

Listen as Sara also shares how being curious helps leaders succeed — and why it matters most for business owners. Y

ou’ll also hear why ITM's team-based business model works so well. 

(Hint: It's based on building trust between local business owners.)

Sara offers clear steps to building a strong and lasting construction business. These lessons about leading and staying strong will help any building business owner succeed.

Tune in to discover:

✔One important leadership trait that makes or breaks a building business CEO

✔Why curiosity is your secret weapon as a construction business owner

✔The marketing mindset that turns marketers into CEOs

✔The surprising truth about how women are treated in the construction industry 

✔Experienceing tough times? See how to lead a team through challenging market cycles

✔Why failing can be better for you than succeeding

We've spent 20 years helping building companies succeed. We’re pumped to see women taking on every kind of job in construction.

Key Points:

04:40 – Insights from a global team

09:50 – From marketer to CEO (success traits)

16:50 – ITM’s community-focused business advantage

22:50 – Overcoming stereotypes as a woman in construction

30:20 – ITM's approach to education and mental health support

34:00 – Traits sought in ITM store owners 

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Our construction business coaching has helped 2,500+ building companies succeed.

Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.

 

FREE 10-step framework to close more construction deals: https://info.theprofessionalbuilder.com/10step-sales-process-5

🚀 Head to https://tpb.tools/call to book your FREE strategy session.

📈 Resources For Builders - https://tpb.tools/resources

 

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