Sales Training. Close It Now!

Leadership That Works: Chris Morin on Training Techs, Building Culture & Growing Teams in HVAC


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Leadership That Works: Chris Morin on Training Techs, Building Culture & Growing Teams in HVAC

In this powerhouse episode, Sam Wakefield interviews Chris Morin—HVAC educator, founder of HVAC Pro Blog, and author of Leadership in HVAC. They dive deep into what real leadership looks like in residential contracting: from training technicians with people skills to building a culture that scales with integrity.

If you lead a team, manage a shop, or want to grow into leadership, this episode is your blueprint.

What You’ll Learn in This Episode:

  • What most HVAC companies get wrong about leadership
  • The difference between managing and coaching
  • How to develop techs into future leaders
  • Chris’s framework for building a sustainable company culture
  • Real-world challenges (and wins) from the field

Resources & Links:

📚 Get Chris Morin’s books on Amazon:

https://www.amazon.com/stores/Chris-Morin/author/B09BSMCQC7

📞 Work with Sam / Join the Close It Now Movement:

🌐 Website: https://www.closeitnow.net

🚀 Coaching & Training: https://www.closeitnow.net/coaching

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

Let’s Connect:

DM Sam on Instagram or tag a teammate who needs to hear this message.

Final Thought:

The best HVAC companies aren’t built on equipment—they’re built on leadership. Don’t just run calls. Build people.

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Sales Training. Close It Now!By Sam Wakefield

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