The Hidden 20%

Leading Nutrition Entrepreneur: "I Thought It Was Mental Health...It Was My Brain"


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In this episode, Ben chats with leading nutrition entrepreneur and founder of Heights, Dan Murray-Serter about the link between brain health and mental health. Dan shares how discovering neuroplasticity changed his life, why gratitude can be a superpower, and how ADHD and entrepreneurship often go hand in hand. From simple daily habits to building mental resilience, Dan’s insights reframe how we look at burnout, anxiety, and brain fog. Dan also shares his top tips for neurodivergent entrepreneurs trying to build sustainable success.


Disclaimer: This episode was recorded in November 2024, and all information discussed reflects that time. 

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00:00 Introduction

1:37 Inside Dan’s Brain 

2:42 I Can’t Live Like This: Discovering Neuroplasticity

5:57 The Superpower of Gratitude: Dan’s Top Tips for Creating Life-Changing Habits 

8:34 What Dan Has Learnt About His Brain 

10:13 Golden Advice That Changed Ben’s Perspective 

11:48 How Do You Build Mental Resilience?

13:12 Dan’s Top Two Books To Read

17:58 The Danger Of Overanalysing VS Taking Action

19:40 ADHD & Entrepreneurship: Why Are They Often Best Friends?

22:38 Why Dan is Self-Diagnosed with ADHD

27:21 Reflecting On Childhood Through An ADHD Lens 

28:02 Cambridge University Offer VS April Fools Day

29:42 The Reality of Having a Disabled Parent

34:35 Heights: Brian Nourishing Supplements 

37:33 Why Dan Started Heights

39:11 Brain Health VS Mental Health 

43:45 How Dan’s Research Led To Heights

47:00 The Dream Neurodivergent and Neurotypical Team 

49:40 Supplements VS Pharmaceuticals

52:33 Feeling Constantly Unwell VS Simple Interventions 

53:50 Advice For Neurodivergent Entrepreneurs 

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On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.


Host: Ben Branson

Head of Production: Bella Neale

Assistant Producer: Phoebe De Leiburné

Video Editor: James Scriven

Social Media Manager: Charlie Young

Music: Jackson Greenberg


Brought to you by charity The Hidden 20% #1203348

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Follow & subscribe…


Website: www.hidden20.org

Instagram / TikTok / Youtube / X: @Hidden20podcast

Ben Branson @seedlip_ben

Dan Murray @danmurrays


If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.

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The Hidden 20%By Ben Branson

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