Highlights

* 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining.

* 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points.

* 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions.

* 💡 Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback.

* 💪 Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience.

Sponsored by:

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!

Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:

🔗 https://tapcart.com/ChewOnThis

Follow us, subscribe to our newsletter, and to see our exclusive merch check out

https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc