Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and manage multiple listings.