Send us a text

Louisianna Giumelli shares her journey of taking over Choice Property Group, a 32-year legacy real estate business, and how she's refreshing the brand while honoring its history.

• Started in real estate 12 years ago working through leasing, property management, sales and corporate roles
• Originally approached her former employer about buying just his portfolio, but was offered the entire business instead
• Chose a strategic 50-50 partnership for transition before buying the business outright
• Made conscious decision to refresh rather than completely rebrand to honor the legacy
• Maintains the business's unique position as a full-service boutique agency offering residential, commercial, property management and sales
• Describes leadership style as "servant leadership" – leading from underneath by asking "what do you need from me?"
• Emphasizes the importance of being "in the trenches" with your team rather than managing from above
• Structured one-on-ones focus on connection rather than performance tracking
• Balances drive for continuous improvement with understanding when the team needs a break
• Sources support from various people including family members, consultants, and the previous owner

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by PropertyMe.

Australia's #1 Property Management Software. www.propertyme.com.au

This podcast is kindly sponsored by The Associates Co. 

The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+

Head over to www.theassociatesco.com

Support the show