Lelet NY is a luxury hair accessories brand founded by New York city-based hair accessories designer, Sara Bieler Sasson. In this episode, Rivki and Sara sit down to chat about building a brand and business alongside being a mother. Sara shares her origin story on how Lelet NY was founded after leaving her corporate job and designing hair accessories for her daughter. She discusses how she's learned to pivot in her career and also how she has not let the fear of failure hold her back. This episode is guaranteed to leave you feeling inspired to take on dreams and believe in yourself!

CHAPTER MARKERS:

Intro - 2:10

Sara’s origin story: 7:28

Where the name ‘Lelet NY’ is from - 13:43

Evolution of the brand - 17:36

Sara’s mindset with failure - 19:45

Booksmart vs Streetsmart - 24:22

Practical elements for starting a business and figuring out logistics - 28:38

Paying attention to feedback - 32:36

Paying attention to what your community wants - 35:47

Some of Sara’s early milestones with Lelet NY - 37:55

Sara’s most memorable creation - 42:20

Lelet NY Instagram/social management - 46:19

Motherhood and growing a business - 52:43

Final takeaway - 1:01:45

Where to shop Lelet - 1:02:55

Find Lelet NY:

- Lelet NY Instagram

Find Rivki:

- Rivki's Instagram

- Rivki's Blog

Produced by https://greenfreshmedia.com/