On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work.

There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley brings to the table is proving more difficult than she imagined.

After digging a bit deeper, Clay and I realize this is a simple messaging problem. A common pitfall in marketing.

If you, like Shelley, want to get clients to say “yes” more quickly with less hesitation, stay tuned because, like Shelley, you might just need to tweak your messaging.

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