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Summary:
Jeremy LaDuke, founder of Epic Nine, dives into the attention economy and why bold, memorable branding outperforms safe, copycat marketing. He explains how small businesses can set honest budgets, track what really matters, and build brand familiarity that drives conversion — even without perfect attribution. From Liquid Death’s creative risk-taking to networking tips for introverts, Jeremy shares practical lessons every entrepreneur can apply to grow with authenticity and courage.

🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari

💡 GOLD NUGGETS (Key Moments)
• Disruptive branding lessons from Liquid Death
• Defining SMART goals and budget honesty
• Risk appetite and creative differentiation
• Attribution reality and measuring what matters
• Branded search as a proxy for awareness
• Lower, mid, and top-funnel investment strategy
• Climb Club for sub-$2M businesses
• Networking tactics for introverts
• When to use CTAs vs. pure brand
• Distinctive assets: names, themes, mascots

🔗 Guest Links
• Website: https://epicnine.com

• The Climb Club: https://theclimbclub.com

• Book “Climb”: https://theclimb.guide
or Amazon

• LinkedIn | https://www.linkedin.com/in/jeremyladuke/

 • Book Rec: The Five Dysfunctions of a Team by Patrick Lencioni

🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast

• LinkedIn | https://www.linkedin.com/in/chrislalomia/

• Website | https://chrislalomia.com

• Website | www.safaripodcast.com

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.