Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation. A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.

Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation. A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.

Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation. A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.&nbsp;&nbsp;

Lessons from Shopify 2.0 Upgrade, New Theme

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. &nbsp; &nbsp;&nbsp; •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.             •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.      •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Lessons from Shopify 2.0 Upgrade, New Theme

Lessons from Shopify 2.0 Upgrade, New Theme

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