In this episode I interview Joke Durojaiye of Genesis Home Staging. Prior to launching Genesis Joke was a licensed Real Estate Broker. Jokes's work ethic was formed in her early years, growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence.

You will learn:

• How Joke made six figures the first year in business
• What prompted Joke to take time off when her business was thriving
• How Joke won the business of Real Estate Agents
• How being in the Real Estate business helped Joke market her staging business
• How to use email marketing effectively and what metrics to follow
• A compelling question to ask yourself if your email marketing isn't working
• How Joke sets up expectations for her clients and team members
• Why you shouldn't cut back on marketing in any economy