Matt and Garrett welcomes Adam Roach, a successful real estate entrepreneur and founder of I Love Coaching Co., to the podcast today. Adam shares his journey from professional tennis to building multimillion-dollar real estate franchises, highlighting the central role of coaching throughout his life. Together with the hosts, Adam dives into how coaching shapes both personal and professional development, offering valuable insights on growth, resilience, and leadership.

Our guest also reflects on the transformative “beach chair moment” after his father's passing, which became the inspiration behind his coaching company. He discusses the importance of building effective systems for business success and emphasizes the need to surround yourself with the right people to reach your full potential. Adam goes on to explore how shedding ego and embracing authenticity unlock new levels of personal growth and leadership. By integrating these principles, Adam has helped countless entrepreneurs and coaches scale their businesses and improve their lives, and he shares much of that hard-earned wisdom with listeners today.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. 

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 The REAL Coaching Model Explained

00:17 Introduction to Adam Roach

01:42 Adam’s Lifelong Journey with Coaching

02:31 Transitioning from Tennis to Real Estate

03:02 Accidental Entry into Real Estate

04:25 Building a Real Estate Team and Flipping Homes

05:06 Learning Real Estate from the Ground Up

06:59 Embracing Coaching and the Impact of Mentorship

07:35 Overcoming Ego to Pursue Growth

08:14 Scaling Success in Real Estate Through a Team Approach

09:07 Building a Business Through Coaching and Systems

11:31 The Value of Knowledge and Education in Real Estate

12:44 The Power of Systems in Real Estate Success

16:25 Implementing Standards to Drive Performance

18:43 How Ego Limits Growth and Success

21:21 Raising the Bar by Recruiting Top Performers

22:09 Creating a Culture of Growth

23:33 The ‘Beach Chair Moment’

24:43 Building Recruiting Systems to Drive Business Growth

30:54 The Birth of I Love Coaching and Its Mission

32:30 The Importance of Being Present with Loved Ones

34:38 Lessons in Authenticity from a Father’s Passing

39:46 The REAL Coach Method for Empowering Leaders

43:51 The Role of Ego in Limiting Authenticity

48:33 The Importance of Asking for Help

49:46 Hiring Coaches to Improve All Aspects of Life

Key Takeaways:

"If you're not asking for help, you're being selfish. Your community wants to help you."

"Your future self needs to protect your present self from your yesterday self."

"You have to kill something from yesterday to move forward into a new role."

"Who you surround yourself with matters at the highest level."

"Authenticity isn't learned; it's created by removing your ego and imposter syndrome."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

I Love Coaching Co.: https://ilovecoachingco.com/