October 08, 2024

Leveraging Facebook & Google for Organic Growth

49 minutes

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🌿 Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today!

🔗 https://cymbiotika.com/

In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers.

🤝 Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products.

📈 Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights.

💎 Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect.

🤖 Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service.

🚀 Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels.

0:00 - Intro

1:03 - Subscription strategy in DTC

2:19 - Background in technology and advertising

4:11 - Understanding customer needs through education and storytelling

6:00 - Building a solid foundation in the first months of a business

7:10 - Early engagement with influencers through affiliate programs

11:00 - Authentic relationships with affiliates

13:00 - Hard work and storytelling in marketing

18:50 - Retaining subscription customers through education

21:11 - Educating customers about product benefits and usage

24:46 - Building good customer habits and engagement

25:11 - Gamifying the learning experience

26:00 - Earning badges, fostering community and brand affinity

28:01 - Analyzing customer flows and AI for education and engagement

30:02 - Maintaining customer retention and reducing churn

32:19 - Deeper discounts for loyal customers

34:14 - Quick engagement with VIP customers increases LTV

37:03 - Direct communication with customers builds trust and loyalty

40:01 - Technology integration for responsive marketing strategies

46:35 - Retail integration to enhance customer experience

47:34 - Final chews

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Ron Shah - https://twitter.com/obviceo

Ash Melwani - https://twitter.com/ashvinmelwani

Chew On This - https://twitter.com/chewonthisdtc

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