Liana Levi is the founder of Forma Pilates and she’s changing how we think about strength and fitness. In this episode, she and Rivki talk about the difference between Pilates and weightlifting and how to see real results. Liana shares how she built her company, why she keeps things exclusive, and the importance of having a strong work ethic. They also talk about how to handle burnout, why she values therapy, and the real talk behind being a business owner.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Liana's IG: lianalevi | Forma Pilates: formapilatesla

00:00 Intro

03:43 Branding a Lifestyle

08:31 The Method and Body Goals

12:56 Pilates vs. Weightlifting

19:05 Brand Integrity and Quality

20:52 Training the Forma Way

29:54 Dealing with Failure

33:31 Scaling a Luxury Brand

38:46 Therapy and Personal Growth