Welcome back to the second episode of L.I.F.T.S. bringing you the latest industry fitness trends and stories hitting the headlines and stirring up some debate.  

Building on the success of last week’s launch, LIFTS is back to delve into this week’s news and for this episode hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by special guest Debra Strougo Frohlich, Founder of Row House.

Every week, our intrepid hosts will discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, sub 30-minute podcast.

Nike have been making some big moves recently and play a big part in today’s debate. Today we’re discussing:

• Nike partners with Dimension 6 Fitness for launch of Nike Strength

• Nike unveil Nike Studios, a network of boutique fitness studios 

• Barre3 acquires The Barre Code, hitting the 185-location mark

• Sports Illustrated Resorts to expand across US with active lifestyle at their core

• CorePower Yoga partners with Matthew & Camila McConaughey Foundation

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