Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeaways from his pioneering ‘State of The UK Fitness Industry 2024 Report’.

David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry’s most valuable and comprehensive annual audit, The State of The UK Industry Report. 

This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity.

In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level.

Topics discussed include:

• Overview of the State of the UK Fitness Industry Report 2024.

• Takeout trends from the report, focused on value growth, penetration and data. 

• Expanding the report to include more health focused data points.

• Premiumization and cost variation within the sector.

• Market penetration and the disparity between public and private sector.

• Public sector segmentation.

• Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities.

• The blueprint for a ‘dream gym.’ 

• AI potential disruption and the democratization of education.

• The evolution of the fitness industry: opportunities and challenges.

To download your copy of the State of the UK Fitness Industry Report, click here: https://www.leisuredb.com/publications

To learn more about David Minton, click here: https://www.linkedin.com/in/david-minton-5b094a19/

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0:00       Intro

1:00       Overview of the State of the UK Fitness Industry Report

10:15    Takeout trends from the report, focused on value growth, penetration and data

13:35    Expanding the report to include more health focused data points

15:27    Premiumization and cost variation within the sector

18:28    Market penetration and the disparity between public and private sector

22:42    Public sector segmentation explained

27:54    Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities.   

37:39    What does a ‘dream gym look like?

39:29    AI potential disruption and the democratization of education

44:26    The evolution of the fitness industry: opportunities and challenges