Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Giles Denning, Head of Marketing, PerformX. 

Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse environment and is taking place at the NEC, Birmingham on 26th & 27th February 2025.

The conversation in this episode introduces listeners to the themes that will be discussed on the main stage at the event. Bringing in thought leaders from around the globe that will discuss digitalization, premiumization, AI, recovery and more.

In this LIFTS podcast, we discuss:

• PerformX and the themes that will shape the industry in 2025.
• Bridging the gap: the fitness industry's role in wellcare.
• Digitalization, premiumization, and the evolving fitness landscape.
• The biggest trends of 2024 and predictions of 2025.

To learn more about PerformX Live, click here:

https://beyondactiv.com/

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0:00       Intro

4.37       Theme One - Digitalization

8.28       Theme Two - Premiumisation

13.22    Theme Three – AI

18.53    Theme Four – Future of Recovery on the Gym Floor

21.57     Theme Five – Longevity and Bio-Hacking

25.56     The Fitness Industry’s Role in WellCare

32.58     Biggest Trends of 2024 and the Predictions for 2025

36.21    Brands to watch out for