Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW.

This LIFTS episode covers:

• The evolution of the tanning industry.
• Business models in the beauty service sector.
• Consumer demographics and market trends in beauty services.
• Pricing and competitiveness in luxury personal care.
• Work-life balance for entrepreneurs.
• Eco-friendly and health-conscious approaches to beauty services.

To learn more about goGLOW, click here:

https://goglow.co/

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0:00 Intro

01:13 Evolution of the Tanning Industry

03:20 Health and Skincare Considerations

05:23 Business Model and Franchise Strategy

07:03 Unit Economics and Franchise Visibility

16:38 Consumer Demographics and Market Positioning

19:12 Pricing and Market Competitiveness

22:08 Work-Life Balance and Entrepreneurship