Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW.

This LIFTS episode covers:

• The evolution of the tanning industry.
• Business models in the beauty service sector.
• Consumer demographics and market trends in beauty services.
• Pricing and competitiveness in luxury personal care.
• Work-life balance for entrepreneurs.
• Eco-friendly and health-conscious approaches to beauty services.

To learn more about goGLOW, click here:

https://goglow.co/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

01:13 Evolution of the Tanning Industry

03:20 Health and Skincare Considerations

05:23 Business Model and Franchise Strategy

07:03 Unit Economics and Franchise Visibility

16:38 Consumer Demographics and Market Positioning

19:12 Pricing and Market Competitiveness

22:08 Work-Life Balance and Entrepreneurship