Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.

This LIFTS episode covers:

• Tonal's State of Strength Report findings.
• Appeal to older adults in strength training.
• Tonal's business strategy and market position.
• Potential integration with traditional gyms.
• Addressing common strength training challenges.
• Effective strength training methods.
• Insights from the Tonal Training Lab.

To learn more about Tonal, click here:

https://www.tonal.com/

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00:00 Intro

03:56 Troy Taylor's Background and Tonal's Strength Training Report

09:58 Tonal's Business Strategy and Market Position

16:27 Active Aging and Community in Fitness

21:29 Merging Home Fitness with Brick-and-Mortar Gyms

24:30 Challenges and Opportunities in Strength Training

28:59 Effective Strength Training Strategies