Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In Part 2 of this LIFTS podcast, recorded live at the Connected Health & Fitness Summit event in Los Angeles, our hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks sit down with four industry disruptors.

Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape.

Please welcome to this podcast highlight episode: Sam O'Keefe, Co-Founder & CEO at Flex.

In the full episode, we delve into a wide range of topics, including:

• ‘The six tenets’ of wellness.
• Utilizing wellness to create motivation.
• Wellness in the corporate space.
• Getting back to nature.
• What opportunities do FSA and HSA programs present to gyms?
• How can consumers and gyms benefit from integrated FSA and HSA programs?
• The value in data-driven decisions, customer journey mapping, and integrating in-studio experiences with marketing.
• Building community.
• Challenges and threats facing operators.

To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com

To watch the full episode, click here: https://youtu.be/gJkZuSAoF1I

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Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

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00:00 Intro

02:40 Pathway to Women’s Health and Fitness 

05:54 Addressing the Needs of Men and Women in Fitness 

09:20 The Role of Technology and Intuition in Training 

16:31 Developing Intuition and Self-Awareness through Training 

25:15 Holistic Approach to Wellness and Mindfulness

28:35 The Importance of Sunlight and Nutrition

30:07 Sleep Hygiene and Recovery Techniques