Escape Your Limits & LIFTS

LIFTS Episode 63 - Everlast’s Secret to Staying Ahead in the Fitness Industry | PerformX 2025 with Dan Summerson


Listen Later

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. 

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. 

In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. 

This episode covers:

  • Dan's career progression to Everlast.
  • Everlast's hybrid fitness model.
  • Focus on younger demographics.
  • Modern environment and social media impact.
  • Innovation and open culture.
  • Wearables and data integration.
  • Boutique experience in big box settings.
  • Leadership approach and organizational dynamics

To learn more about Everlast Gyms, click here:

https://www.everlastgyms.com/

To learn more about PerformX Live, click here:

https://performx-live.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

 ======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

 

00:00 Intro

05:55 Transition to Everlast and Hybrid Model

08:52 Economic Model and Retail Integration

19:32 Membership and Market Segmentation

23:53 Innovation and Relevance

27:29 Wearables and Data Integration

30:37 Future Vision and Strategic Planning

33:21 Building a Boutique Experience in a Big Box Gym

36:16 Leadership and Team Dynamics

...more
View all episodesView all episodes
Download on the App Store

Escape Your Limits & LIFTSBy Matthew Januszek

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

65 ratings


More shows like Escape Your Limits & LIFTS

View all
Barbell Shrugged by Barbell Shrugged

Barbell Shrugged

2,596 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,802 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

354 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,056 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,241 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,325 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,690 Listeners

Jason Khalipa Podcast by TRAIN HARD Media

Jason Khalipa Podcast

440 Listeners

WHOOP Podcast by WHOOP

WHOOP Podcast

657 Listeners

Iron Culture presented by MASS by Eric Helms & Eric Trexler

Iron Culture presented by MASS

718 Listeners

RP Strength Podcast by Nick Shaw

RP Strength Podcast

532 Listeners

The Consistency Project by EC Synkowski

The Consistency Project

533 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,145 Listeners

The Ultimate Human with Gary Brecka by Gary Brecka

The Ultimate Human with Gary Brecka

2,939 Listeners

The Energy Equation by High Performance

The Energy Equation

3 Listeners