Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.

In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.

 

This episode covers:

• Longevity and healthspan focus.
• Consumer empowerment in health.
• Evolution of personal trainer roles.
• Lifetime's "healthy way of life" concept.
• MIORA: Lifetime's longevity program.
• Challenges in implementing longevity services.
• Democratizing recovery across market segments.
• Premium pricing for value-added services.
• Scaling and staffing recovery services.

To learn more about Life Time, click here:

https://www.lifetime.life/

To learn more about PerformX Live, click here:

https://performx-live.com/

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00:00 Intro

04:56 Consumer and Business Perspectives on Longevity

07:02 Consumer Empowerment and Personalisation

10:11 Role of Personal Trainers in Longevity

11:55 Lifetime’s Evolution and Philosophy 

17:10 Lifetime’s Longevity and Performance Program

21:06 Challenges and Learnings in Longevity Programs

24:02 Democratizing Longevity and Recovery 

32:22 Managing Membership Prices and Value Addition 

37:51 Staffing and Scaling Recovery and Rejuvenation Services