Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. 

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. 

In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks.

Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today. 

This episode covers:

• Wellness and Recovery Trends: Cold plunge to Red light therapy.
• Shifting from fitness to wellness.
• Recovery is becoming a primary fitness focus, not just exercise.
• AI is revolutionizing fitness through data-driven personalization.
• Women’s fitness equipment represents a significant market opportunity.

To learn more about ABC Fitness, click here:

https://abcfitness.com/

To learn more about HFA, click here:

https://hub.healthandfitness.org/hfa-show

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00:00 Intro

01:00 Wellness Trends Exploration

03:50 Equipment and Innovation Landscape

06:45 Technology and AI in Fitness

09:50 Measuring Member Progress

12:30 Industry Standout Moments

15:37 Closing Reflections