Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. 

Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. 

In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody Company.

 

This episode covers:

• Beachbody's founding and early successes.
• Transition from VHS to digital subscriptions.
• Creating effective, results-driven fitness programs.
• Developing "Super Trainers" and 90-day program structures.
• Disrupting lifestyle priorities.
• Challenges of digital and subscription models.
• Adapting to changing demographics.
• Shift from multi-level marketing to direct-to-consumer.
• Engaging different generations.

 

To learn more about BODi, click here:

https://www.beachbodyondemand.com/

 

To learn more about the Connected Health & Fitness Summit, click here:

https://connectedhealthandfitness.com

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00:00 Intro

03:14 Evolution of Beachbody and Digital Transformation

04:56 Challenges and Lessons Learnt in the Fitness Industry

07:42 Developing Super Trainers and Program Structure

12:33 Disrupting Lifestyles and Priorities

14:56 Challenges of Going Digital Subscription Models

21: 35 Adapting to Changing Demographics and Preferences

44:36 Transitioning from Multi-Level Marketing to Direct-to-Consumer

50:26 Personal Health and Wellness Habits