Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.

In part 2 of this episode, Matthew and Grace are joined by:

• Igor Krezić, Founder & CEO of Rolla.
• Riccardo Turri, CEO of Starpool.
• Marco Stefano Guiducci, VP International Sales at EGym.

This episode covers:

• Redefining longevity as quality of life rather than just extended lifespan.
• Democratizing the term "athlete" to include everyday people of all abilities.
• Leveraging AI to provide personalized health and fitness recommendations.
• Implementing proper cold therapy protocols with individual customization.
• Using gamification to increase engagement in health and fitness activities.
• Industry responsibility in providing accessible, evidence-based education.

To learn more about FIBO, click here:

https://www.fibo.com

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00:00 Intro

03:35 Defining Longevity

06:03 The Role of Athletes and Everyday Habits

15:38 Gamification and Community

19:10 Cold Therapy and Personalisation

32:00 Education and Responsibility