Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Matthew and Mo sit down with Edward Hertzman, founder of Athletech News, to unpack insights from last week’s Innovation Summit in NYC. From fitness industry disruption and wearable tech to rethinking health outcomes and branding, they explore where the industry is heading.

Key takeaways include:

• Why the fitness industry may need a new name.
• The dangers of unregulated TRT use and peptide clinics.
• Tracking actual health outcomes instead of just gym check-ins.
• The role of wearables in reshaping accountability and personalization.
• How HVLP models like EOS and Crunch are thriving.
• The strategic value of long-term thinking in event planning.
• What disruption in fitness can learn from other industries.
• The surprising power of fashion and discipline in health branding.
• Opportunities for collaboration across wellness, hospitality, and tech.

👉 Learn more about Athletech News:

https://athletechnews.com/

👉 Learn more about Edward Hertzman:

https://www.linkedin.com/in/edward-hertzman-2401b38/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

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00:00 – Welcome and Introductions

02:17 – Edward Recaps the Innovation Summit

06:44 – NAD, TRT, and Biohacking Trends

09:07 – Fitness Industry Identity Crisis

13:01 – Rethinking Health Metrics and ROI

18:13 – Why the Industry Doesn’t Collaborate

22:53 – Tracking Health Outcomes in Gyms

27:44 – Disruption and Outsider Innovation

32:17 – HVLP Growth and Private Equity

36:01 – What’s Going on with Orange Theory?

41:35 – The Rise of Wearables in Fitness