Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Brian von Ancken, wellness entrepreneur and mastermind community leader, to dive into the future of fitness, biohacking, and collaborative innovation. From protein cold foam to recovery clogs, and even fecal transplants, nothing is off the table.

 

Key Topics Discussed:

• Brian’s journey scaling brands like Tough Mudder, Barry’s, and Othership.
• How his mastermind group connects over 200 wellness entrepreneurs.
• Elite athlete fecal transplants: biohacking or bizarre?.
• The explosion of protein products in mainstream retail.
• Innovation in recovery footwear and smart shoes.
• How to responsibly vet science and trends in wellness.
• Why American foods still use dyes banned in Europe.
• The rise of wellness as the new luxury experience.
• Building a supportive and ethical health industry community.

👉 Learn more about Brian von Ancken:

https://www.joinwgm.com/

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0:00 Intro + Cold Open Topics

0:36 Catch-up with Matthew and Mo

1:06 Tonal Gains + Hume Health Scale

4:44 Matthew’s Fasting Protocol

7:56 Guest Introduction: Brian von Ancken

9:21 Wellness Silo Breakdown & Integration

11:40 Elite Athlete Fecal Transplants

17:15 Protein Goes Mainstream

25:04 Recovery Innovation: Super Shoes & Clogs

31:26 Wellness as the New Luxury

33:58 Science, Skepticism, and Marketing

36:16 Artificial Dyes and Food Ethics

38:54 Brian’s Final Thoughts

40:17 Outro + Final Reflections