Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In this compelling episode, hosts Matthew Januszek and Mohammed Iqbal speak with fitness veteran Rod Hill about his latest venture, ZENERGIE – a revolutionary gym concept focused on longevity, functional health, and the 40+ demographic.

Topics include:

• Why Rod believes the 40+ market is the most underserved in fitness.
• Spain's role as a rising longevity hub.
• How AI and smart equipment are shaping personalized wellness.
• Rod's critique of pharmaceuticals vs. fitness in preventative care.
• What ZENERGY offers that traditional gyms and wellness centers don't.
• The link between emotional well-being, strength, and VO2 max.
• Franchising fitness for healthspan, not just lifespan.
• Educating vs. intimidating: a new approach to member engagement.

👉 Learn more about Rod Hill:

https://www.linkedin.com/in/rod-hill-9483506/

👉 Learn more about Zenergie Body & Soul:

https://zenergiebodyandsoul.com/zenergie-longevity-gym/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

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0:00 Intro & Hosts Catch Up

4:24 Matthew's Health Hack Experience

7:15 Welcome Rod Hill – Fitness Veteran

12:51 Why Spain is the Longevity Capital

20:40 The Untapped 35+ Fitness Market

22:41 Rod's Vision for Longevity Gyms

29:56 Exercise as Medicine

35:43 AI & Personalization at ZENERGY

41:07 Business Model & Market Opportunity

50:29 Takeaways & Final Reflections

52:37 Living Your Last Decade with Strength

55:35 Final Thoughts & Closing