In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal welcome Star Sage, a leading force in the recovery and wellness industry. Star shares her expertise from years at Hyperice and how recovery is now central to events, gyms, hotels, and even Gen Z culture.

Highlights include:

• How Hyperice helped redefine recovery in mainstream culture.
• The shift from cocktail hours to compression lounges at elite events.
• Why hotels are investing in 24/7 recovery rooms.
• The Gen Z obsession with wellness over nightlife.
• How recovery boosts gym retention and member engagement.
• Underrated recovery methods that need more hype.
• New intersections between hospitality, entertainment, and wellness.
• Star's predictions for the future of recovery.

👉 Learn more about Star Sage:

https://www.linkedin.com/in/star-sage/

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00:00 Intro + Travel & Sleep Hacks

03:51 Star Sage Joins the Show

05:11 Recovery at Events & Run Clubs

08:22 Gen Z, Foam Rolling, and Awareness

13:47 Hotels & the Recovery Room Boom

19:17 Business Travelers and Accessibility

23:44 Recovery Culture in Gyms

30:41 Wellness Tech vs Snake Oil

36:40 Wearables + Prescriptive Recovery

41:27 Recovery as Social Connection

43:07 Underhyped Recovery Trends

44:31 Final Takeaways + Sleep & Steps