Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core.

Key topics include:

• Why boutique gym owners remain optimistic despite economic headwinds.
• How AI tools like Gym Happy are changing client engagement.
• The balance between human-to-human connection and automation.
• Why churn and onboarding are the most important KPIs to track.
• How AI adoption differs across generations and what that means for gyms.
• The importance of trust, privacy, and protecting client data.
• Predictions on how AI will evolve in fitness over the next few years.
• Why execution matters more than optimism when running a gym.
• How community and culture will always anchor fitness experiences.

👉 Learn more about Dan, click here:

https://www.linkedin.com/in/danuyemura/

👉 Learn more about PushPress, click here:

https://www.pushpress.com/

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00:00 Intro & Guest Welcome

00:03:40 Optimism in Boutique Fitness

00:06:20 Small Gyms Embracing AI

00:08:07 How Gym Happy Works

00:12:03 AI as a System of Action

00:16:52 Key KPIs for Gyms

00:20:19 Generational AI Adoption

00:22:15 AI Privacy & Trust

00:23:25 AI Accuracy & The Future

00:27:29 Key Takeaways from Mo & Dan

00:30:56 Closing Thoughts & Wrap Up