Light & Dwell: Defining Your Signature Style

Light & Dwell: Defining Your Signature Style

Episode Details.

It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online.

In this episode, Aymee, Molly, and I discuss:

How to work with a business partner

Defining a corporate business structure with two lead designers

How to define your signature style

What influences design style evolutions

How to intentionally elevate your brand over time

How to evolve your style alongside your business

How to navigate social media authentically

The importance of a signature style when attracting clients

And more!

Mentioned in This Episode:

Dada Goldberg

Dwell Well Furniture

Jake Arnold Podcast Interview

Nebraska Lake House Project

Design Camp

Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.

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