What began with a failed lighting company in 1996 turned into a remarkable journey of resilience, risk-taking, and reinvention. From publishing a sports newspaper to leading national sales and co-founding a thriving landscape and lighting business, each step built the foundation. Now, as Senior Sales Director at Wintergreen Corporation, this story proves that setbacks are setups for a brighter future.

Meet Joshua Latimer — a first-generation entrepreneur who went from humble beginnings to building and exiting 4 companies, launching a million-download podcast, and founding the FRAP Challenge. Discover how he helps business owners double their profit without spending a dime on ads.

Go behind the brilliance with Keith Rosser—father, grandfather, husband, and the powerhouse behind Landscape Lighting Pro. With over a decade of lighting up the outdoors and leading a passionate team of 15, Keith shares his journey of growth, grit, and glowing success. Now partnering with a national industry leader, he’s scaling new heights and spreading illumination nationwide. This is more than lighting—it’s legacy.

This week on the show we welcome Eric Holmgren — After 15 years in the music industry as an artist, producer, and audio engineer—and backed by a background in exercise science and clinical psychology— he built a lighting business from scratch. He's bought out competitors, survived the struggle, and learned what it really takes to win. This podcast is for creatives, entrepreneurs, and anyone wired for more. Real talk. Real strategies. Real growth.

This week on the show we welcome Dan Platta — the self-proclaimed nerd behind Best Damn Bookkeeping. With a background in corporate life and experience scaling home service businesses, Dan now helps small business owners make sense of their finances… with a side of humor. If you're into serious business talk with a not-so-serious tone, this episode is your jam. Tune in as we dive into money, mindset, and a few unexpected laughs.

This week on the show we welcome Andy Thomas, whose’s story is one of resilience, reinvention, and relentless passion for landscape lighting. With over two decades in the industry—from distribution to design—Andy has not only mastered his craft but become a guiding light for others. Tune in as he shares his journey, lessons learned, and how he's helping shape the future of lighting professionals one connection at a time.

This week on the show we welcome Sam Taggart who has knocked on more doors than most people open in a lifetime. In this high-energy episode, the CEO of D2D Experts and Founder of D2DCON dives into his journey of hustle, heart, and hard-hitting sales lessons. Learn how Sam went from door-to-door rookie to one of the most influential voices in the direct sales industry — sharing stages with legends like John Maxwell, Jordan Peterson, and Eric Thomas. Whether you're in sales or just love a good underdog story, this episode will leave you inspired to knock harder and dream bigger.

This week on the show we welcome Chris Apfelstadt, whose story is one of discovery, creativity, and impact. As a father of three and a visionary lighting designer, Chris has made a career out of seeing what others overlook. In this episode, we dive into his philosophy on revealing beauty through light, the emotional connection behind every design, and how his adventurous lifestyle fuels his creativity. From coaching wrestling to chasing the perfect glow—this is a conversation about purpose, passion, and lighting the way forward.

This week on the show we welcome Tom Garber, With over 35 years of experience in the lighting industry, we specialize in developing cutting-edge products for all lighting channels. As an active member of the American Lighting Association (ALA) and the UL Technical Committee, we contribute to shaping industry standards and engineering advancements.

This week, we sit down with TJ Lucero, founder of Redwoods Landscape Lighting. With a unique business background and years of innovation, he’s redefining outdoor lighting. Join us as he makes his full-length podcast debut and shares the vision behind Redwoods' groundbreaking products.