The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox.

Strap in for more sender reputation myth-busting and tips you can bring back to your team for stronger sends today. 💪 

We discuss:  

• Quick wins to get back into the inbox 
• When and why to remove unengaged subscribers from your list 
• Whether sending emails only to your engaged audience will help your reputation 
• Best practices for B2B cold emails and the domain they should be sent from 

 ...and more! 

Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.  

• Apple: https://apple.co/4kwt5j8
• Spotify: https://spoti.fi/4dBlBcI
• YouTube: https://www.youtube.com/playlist?list=PLONmaA_e-MAx6o5uxGaTRU5z_LVQbf-Jx  
• Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ 
  
  

SOME EPISODE HIGHLIGHTS 

• (03:10) Getting back into the inbox: the “specific stuff”  
• (04:19) When to kick the unengaged subscribers to the curb 
• (05:26) Does only sending to your engaged audience help your reputation? 
• (07:22) Uncovering “hidden metrics”  
• (08:35) B2B cold email tactics that won’t leave you iced out 

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)