B2B Marketing with Dave Gerhardt

LinkedIn Ads & Strategy for B2B with Anthony Blatner


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#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00) - - Intro to Anthony Blatner
  • (08:28) - - Focusing on LinkedIn and Future Expansion
  • (11:53) - - Effective Social Media Advertising and Organic Content
  • (15:17) - - The Overlooked Importance of Creative Content in Advertising
  • (17:25) - - Targeting Personas with Top-of-Funnel Ads
  • (23:48) - - Creating Unique and Targeted Content: Pros and Cons
  • (25:04) - - Lead Generation Strategies for Small Budgets
  • (29:17) - - Effective Funnel Strategies for Small Budgets
  • (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  • (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
  • (40:00) - - The Power of Narrow Focus for Audience Growth
  • (43:07) - - Content Planning Based on Sales Cycle Length
  • (44:56) - - Connecting with Anthony Blatner on LinkedIn

  • Send guest pitches and ideas to [email protected]
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    ***

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    ***

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    B2B Marketing with Dave GerhardtBy Dave Gerhardt

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