March 17, 2025

LinkedIn Ads & Strategy for B2B with Anthony Blatner

45 minutes

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner

(08:38) - - Focusing on LinkedIn and Future Expansion

(12:03) - - Effective Social Media Advertising and Organic Content

(15:27) - - The Overlooked Importance of Creative Content in Advertising

(17:35) - - Targeting Personas with Top-of-Funnel Ads

(25:13) - - Creating Unique and Targeted Content: Pros and Cons

(26:29) - - Lead Generation Strategies for Small Budgets

(30:42) - - Effective Funnel Strategies for Small Budgets

(34:11) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(39:04) - - Building Long-Term Memory with Consistent Branding in Marketing

(41:25) - - The Power of Narrow Focus for Audience Growth

(44:32) - - Content Planning Based on Sales Cycle Length

(46:21) - - Connecting with Anthony Blatner on LinkedIn

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