Welcome to another episode of Unmistakable Creative, where we're joined by Alberto Savoia, a successful entrepreneur, innovator, and author. Savoia shares that 80% of engineers and product managers are working on products that will fail upon launch, not due to poor execution or lack of effort, but because they're building the wrong products.

In this episode, Savoia introduces his set of tools and techniques that ensure you're building the 'right it' before you build it right. He discusses his book, 'The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed,' a must-read for entrepreneurs, innovators, and game changers looking to maximize their success.

Don't miss this episode to learn from one of the most influential voices in innovation and product development. Gain insights that could transform your career and understand how to ensure your ideas are destined to succeed before you even begin.

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