What if your company values weren't just words on a wall, but a lived, breathing part of your culture that drives every hire, fire, and daily decision?

Live from CultureCon® 2025 in Madison, Wisconsin, Nikki Lewallen Gregory sits down with Eliza Jackson of ButcherBox for a conversation that flips traditional HR playbooks on their head.

With a colorful background that spans finance, kindergarten classrooms, and hypergrowth startups, Eliza brings a refreshingly real perspective on what it takes to build values-driven organizations that actually walk the talk.

From rejecting high-performing candidates who don't align with company values to ensuring every employee has access to a personal coach, Eliza breaks down ButcherBox's radical approach to "baking in" culture at every level. You'll hear how they future-proof their workforce through mindset over skillset, maintain startup agility at scale, and foster a culture of relentless improvement, all while staying human at the core.

Additional Resources:

Connect with Eliza on LinkedIn

Learn more about ButcherBox

Connect with Nikki on LinkedIn

Connect with Zach on LinkedIn

Connect with Nick on LinkedIn

Learn more about CultureCon

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Values must be embedded across all touchpoints.
• Coaching unlocks personal and organizational growth.
• Hire for mindset, not just experience.
• Startup culture can scale if you're intentional.
• Inner work fuels external culture strength.