Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.

In today's episode, I cover the following:
- The recent shifts in online marketing and decentralized social media
- As marketers, why should we be caring about Web3?
- The technology that gives YOU property rights on the internet
- The power of partnering with existing NFT communities
- The benefits of using NFT assets in your marketing
- Leveraging POAP (Proof of Attendance Protocol)
- The strategy behind rewarding your community actions through virtual rewards
- The benefits of building a tokenised community

SHOW LINKS:
- Want to access the resources from this episode? Visit https://stephtaylor.co/inbound
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