Will TV ads still be around in the future? Will we get more personalised ads? And will AI be able to make commercials where a gorilla is playing drums to a Phil Collins tune? Simon Cook, the CEO of Lions, organisers of Cannes Lions - the international festival of creativity - joins Carla Buzasi to discuss the future of advertising. They delve into the world of brands and the constantly evolving ways to reach and engage younger audiences who have more nuanced expectations than the older generations.

Fashion Reimagined is a new documentary film about how hard it is for a fashion brand to be truly sustainable. The film stars Amy Powney who is the Creative Director of the brand Mother of Pearl. In this episode of Lives of Tomorrow Amy joins Carla to discuss why it is so hard to build a brand with a passion for sustainability, and how we as consumers need to be rethinking our habits when it comes to buying clothes.

New York-based food futurist Mike Lee knows what and how we'll be eating in the future. Mike is the Co-Founder & Co-CEO of Alpha Foods and Founder of The Future Market, a Futurist food lab that explores what our food system could look like in the next 5-10 years. Listen to Carla and Mike “chewing the fat” about food trends, sustainable food, lab-grown meats and what the future of eating around the dining table as a family will look like.

Read more about Mike Lee here:

https://thefuturemarket.substack.com/

H&M Forecaster Dennis Claesen knows what you’ll be wearing two years from now. It is his job to predict the trends of the future and bring them to life in H&M’s shops all around the world and even in the metaverse. His message is clear. The clothes of tomorrow will be customizable and can be altered to fit different needs and occasions which also will make clothing much more sustainable. This is just one of the interesting topics he and Carla Buzasi discuss in this episode. 

Will there be cash in the future? Will cars someday be able to pay for gas without you needing to take out your wallet? What happened with crypto? These are some of the topics Carla Buzasi discusses with Chief Operating Officer of Money 20/20 Scarlett Sieber in this episode of Lives of Tomorrow. We look at how the financial services industry - think money, banks, and fintech - will look a few years from now. Yes, your car will soon be paying for the fuel without you needing your wallet and no, crypto is not dead.

The younger generations are struggling with anxiety. They fear climate change, not being able to afford a house, and living up to expectations of society and social media.

How will this affect their lives in the years to come? In this episode of Lives of Tomorrow, Andrea Bell, Director of Insight at WGSN talks to Carla Buzasi about her research and predictions on the anxious generations and how we can help them to deal with their fears about the future.

Normally we think of Brazilians as happy and cheerful people but actually Brazilians are, according to studies, some of the most anxious people in the world. This affects their view on the future. In this episode Carla is talking with Daniela Dantas, the VP of WGSN in Latin America, and Daniela explains what she thinks one of the factors behind the rise in anxiety is - the overload of information that people from Latin America are facing.

How will we work in the future and what will our work-life relationships look like? Carla Buzasi talks to her colleague Allyson Rees, Senior Strategist at WGSN and Allyson recently wrote the report ‘The future of work’. Carla also asks Allyson about what directions she thinks this podcast should take and Carla tries out a set of recurring questions with Allyson.

Getting set up. Carla Buzasi talks to sound designer Ines Cetenji and producer Claus Cancel about the thoughts behind the podcast and what you can expect from future episodes.