
Sign up to save your podcasts
Or


How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! *Spoiler Alert* This episode contains stories of the brand starting out at local markets before using social media to create a straight-to-consumer product, why not knowing the rules meant they didn’t have to follow any, and the valuable lessons the brand learnt from public failure!
See omnystudio.com/listener for privacy information.
By LiSTNR5
88 ratings
How do you go from being a video editor to creating an iconic Byron Bay fashion label loved by global celebrities? Co-founder of Spell, Lizzy Abegg shares with host Elle Ferguson why she joined forces with her sister to create the brand, how her childhood of creativity paved the way to becoming a natural storyteller and why she was never interested in fashion! *Spoiler Alert* This episode contains stories of the brand starting out at local markets before using social media to create a straight-to-consumer product, why not knowing the rules meant they didn’t have to follow any, and the valuable lessons the brand learnt from public failure!
See omnystudio.com/listener for privacy information.

43 Listeners

14,983 Listeners

259 Listeners

183 Listeners

367 Listeners

2 Listeners

584 Listeners

2,869 Listeners

26 Listeners

606 Listeners

32 Listeners

3 Listeners

1,328 Listeners

271 Listeners

153 Listeners

0 Listeners

19 Listeners

715 Listeners

0 Listeners

6 Listeners

1,038 Listeners

508 Listeners

264 Listeners

6 Listeners

101 Listeners

245 Listeners

48 Listeners

61 Listeners

0 Listeners

0 Listeners

0 Listeners

0 Listeners

0 Listeners

0 Listeners