This week Diosa and Mala dig into Chicano history and American history: Luis Valdez's groundbreaking play and film Zoot Suit, the 1943 Zoot Suit Riots, and the question at the center: who gets to call themselves American?

Together, they trace the Zoot Suit from a cross-cultural fashion statement into a symbol that made Mexican American youth targets of state and mob violence during World War II, and why that's so resonant today. 

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In the last few years a suffix took over the internet: "-maxxing"! First it was "looksmaxxing", then as all trends do, it multiplied! From fiber-maxxing, protein-maxxing, to beauty-maxxing, there's always room for self-improvement according to your algorithm. In this episode, Diosa and Mala dig into the internet origins of "-maxxing", how it jumped from niche forums into the mainstream, and why a simple suffix became apart of the cultural zeitgeist. Las Locatoras ask what this trend says about the current societal moment, self-improvement, and performance in late stage capitalism. Diosa and Mala also share how they're -maxxing their own lives.

Sources: 

The Suffix That Tells Us to Ruthlessly Optimize Everything

The Captivating Derangement of the Looksmaxxing Movement

Enough with the “-maxxing”

How I developed my glitzy personal style

Zoot Suit Riots

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This is the World Cup episode through a Locatora lens, bringing the sociopolitical analysis to your feed. Diosa and Mala are discussing the fashion, the fandom, and the very real politics at play. Las Locatoras talk about how migration is shaping this beloved game when almost a quarter of the players in this tournament represent a country they weren't born in. 

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This week, Diosa and Mala welcome Becca Ramos to discuss her experience as a Puerto Rican in Texas, far from the diaspora cities most people associate Boricuas with. Becca is a producer on the popular podcast, Las Culturistas, but she's stepping in front of the mic with her new podcast, Welcome to El Barrio, the show she wishes she had as a kid. She talks about her conscious commitment to learning Spanish as an adult, how that's shaped (and complicated) her relationship to her own identity, and how she's championing the stories of Boricuas both on the island and in the diaspora. 

Don't Forget:

• RSVP to our upcoming Podcast Pop Up: All That Wifey Shit is Dead with Corissa Hernandez. 6.28.26.
• WATCH Locatora Radio exclusively on the iHeart Radio App!  

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

This week, Diosa and Mala discuss some of the films that made them feel seen, represented, or upon rewatching can now be considered queer film cannon. They dive into explicitly queer films, like "But I'm A Cheerleader", "Quinceañera", and "Mosquita y Mari" and more subtle queer films like "Mulan" and "Y Tú Mamá También." Diosa reveals the bisexual blues she feels each Pride season and Mala offers a fun solution. 

SOME UPDATES: 

• RSVP to our Podcast Pop Up: All That Wifey Shit is Dead with Corissa Hernandez. 
• WATCH Locatora Radio exclusively on the iHeart Radio App!  
• We are consulting producers on a feature film called, "Las Palmas", which explores the social, political, and emotional impacts of the displacements of Latino communities in LA. The film is currently in development and we'd love to tell you all about it! Learn more about it here. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

This week on Locatora, Corissa Hernandez opens up about her journey back to herself after ending an 18-year-long relationship. She shares what it's like to disentangle yourself not only from a relationship but also a business partnership. Corissa shares advice for all women entrepreneurs in committed relationships and how she's building her next venture, Hustle & Heart. 

Some exciting updates:

• Loved this episode? Save the date for 6.28.26., we're hosting an event with Corissa!
• You can now WATCH Locatora Radio exclusively on the iHeart Radio App! 
• We are consulting producers on a feature film called, "Las Palmas", which explores the social, political, and emotional impacts of the displacements of Latino communities in LA. The film is currently in development and we'd love to tell you all about it! Learn more about it here. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

What does it signify when Latino/Latinx artists perform on a global stage? And is representation and visibility ever enough? This episode digs into one performance that dominated cultural conversation this past spring: Colombian pop star, Karol G, was the first Latina to headline Coachella, but her set came with a mix of celebration and critique.

This week Diosa and Mala dig into the cost of visibility for Latino/Latinx artists. Do these artists owe us political activism? And what does it signify when they don't meet that need? Tune in to find out! 

Sources: 

Karol G Wants to Speak Out More About ICE, but People Warn Her Not To

Los Hermanos Flores used Coachella for Bukele propaganda

Controversy surrounds Mariachi Reyna de Los Ángeles after performing with Karol G at Coachella

The Deal

Amber Frias for NBCLA

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On this episode of Locatora Radio, Diosa and Mala welcome Brenda La Latina for a conversation about celebrating culture through fashion, landing major brand opportunities, and joining Latin Nation’s Peligrosa HQ. 

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Season 11 kicks off with a confession: this season almost didn't happen. Diosa and Mala get real about the limbo that nearly ended Locatora Radio. They reflect on building a business without safety nets, the state of podcasting, and the pivots that kept Locatora alive. 

Support the show: https://www.patreon.com/locatora_productions

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Season 11 is here! Diosa and Mala return with their signature cultural analysis, humor, and wit. This season features women who are making culture, how they silenced self-doubt, and moments they almost quit. Success isn't about luck. It's about loving what you do and feeling lucky to be able to do it.

Subscribe wherever you listen to podcasts.

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.