Lora Markova and Katharine Scalora, founders of Earth & Aerial Yoga in Hudson MA, talk with J about the advantages of owning an aerial yoga studio. They discuss Lora's previous career in media and Katharine's background, providing immediate gratification, logistical realities, how Covid killed their traditional classes, prop-specific discipline, remaining grounded in yogic principles, injuries, camaraderie vs competition, enrollment policies, premium offerings, and charting a new path to evolve aerial yoga into more than just a gimmick.

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