Welcome to the year of GLORIFYING MESSINESS, HYPER-LOCALITY, AND HOPEFULLY FEWER BOT FOLLOWERS. This episode unpacks the fantastic Substack article from Zoë Akihary, reacting and reflecting on a list of online marketing + community building predictions from creative experts in a range of fields. We also share a beautiful tale of hedgehog adoption, based on this article, discuss a harrowing new Meta development, and address the foreign object that Xanthe is definitely not bringing into 2025.