After a brief rant about being ass out at the mall, updates on Reels Trials, and our latest take on the TikTok ban, we do a deep dive into a roundup of non-traditional 2024 superlatives. Topics like our bravest decisions, biggest plot twists, smartest non-business investments, most expansive experiences, and a bunch more — all while guiding YOU through the practice of reflecting on the “bests” that often don’t make it into the end-of-year conversation. Thanks for being a part of one of our “most fulfilling pursuits” this year. Cheers to another one, or three, or infinity!