Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our business like a business, and catalyzed the success we’ve seen as a result. We cover:

• The intersection of intuition and information, and why making business moves based on vibes alone could be holding you back from your bigger vision

• Sam’s experience starting from scratch on Instagram and why she’s thriving with fewer followers

• The real reason why most creatives are so data-avoidant, what it’s costing us, and how to move through it to face the facts that will get your further

• The controversial “Charisma Factor” when it comes to finding success as an online leader

• How to set milestones you’ll actually reach, so you can finally stop scootching the same goals into the next month, every month

• Sam’s experience rebuilding her business during mat-leave and forgiving herself for having different priorities as she grew her family

• Simple structures and ideas for managing your marketing and working in your business without sacrificing family time, mental health, or rest

This episode is inspiration for the visionary who can’t seem to get their goals off the to-do list, packed with tons of practical tips and a sprinkling of tough-love… which TBH, we needed too.

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