Rob is a former Canadian National Biking athlete turned CEO. In this conversation Rob shares how he transitioned from being a full time athlete competing on the Canadian National team, to transitioning and pivoting to becoming the CEO of his own business. He shares transparently what it means to give up on one identity and form a new one. We talk about purpose, community building and goal setting plus so much more.

To connect with Rob Fraser, follow him on LinkedIn and to purchase a pair of his high performing and very stylish socks head to: www.endurapparel.com

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