LTB Podcast

Claire Winter, LTBs head of operations, joins Stuart for today's episode. They discuss an article Claire wrote for the LTB magazine on the stages of a personal training business. They talk through the stages - starting out, growth, secure, developing, established - and what each one entails as well as advice for thriving in each stage.

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/
• Blog post: https://liftthebar.com/the-stages-of-a-personal-training-business/

Alex Pearson, LTB's behaviour change and obesity expert, joins Stuart for today's reposted episode. They discuss helping clients with ambivalence, change and sustain talk, ways to encourage more change talk, using reflections and more. It's a practical discussion about motivational interviewing - a core practice you can use to help your clients change their behaviours.

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/
• £6 for 6 weeks offer: https://liftthebar.thrivecart.com/ltb-membership-6-week-trial/

Emma Storey-Gordon, @esgfitness, joins Stuart for today's episode. They discuss how to run a successful online group training programme. How to set one up, how long to run it for, how to price it, how to sign clients up and onboard them plus tips for building a thriving community are covered in this episode.

Find Out More About ESG:

• Website: https://esgfitness.co.uk/
• Instagram: https://www.instagram.com/esgfitness/?hl=en

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/

Greg Smith, owner of Core Results in Chichester, joins Stuart for today's episode. They discuss dealing with the ups & downs of being a PT, why he's stuck with PT for such a long time, his advice to a new trainer, approaching people on the gym floor, becoming financially literate and much more.

Find Out More About Greg:

• Website: https://www.coreresults.co.uk/
• Email: [email protected]

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/

Dan Smith, founder of Dan Mac Fitness and Head of Mentoring & Education at Online Fitness Business, joins Stuart for today's episode. They discuss why coaches need to stop selling online coaching, how to feel less emotional about the highs and lows of business, handling a client loss, creating better client testimonials, improving your marketing messaging, transformation pictures and much more.

Find Out More About Dan:

• Instagram: https://www.instagram.com/danmacfitness/

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/

If you've ever wondered where your career as a personal trainer came from, this 2-part podcast series produced by Lift The Bar will teach you all about the history of this incredible profession. It'll take you back to the 1800s, where you'll meet a man called Louis Durlacher, who was one of the first known personal trainers. Then, it'll take you on a whirlwind tour of the key events that have shaped the career of personal training.

The occupation of personal training is a new one. It's only in the last 30 years that we've seen it become a popular and normal choice of work. However, there have been trainers training clients for over 150 years.

It is our hope that by learning about the historical events of the fitness industry and the career of personal training, you'll wake up feeling more connected to your job. It gives you a deep context for your work to exist in. From the moment you call yourself a Personal Trainer, you become part of this journey too. Maybe in another 100 years, someone will wonder about your programs, your clients, your career, your life.

Find Out More About Lift The Bar:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/
• Contact Stuart: [email protected]

If you've ever wondered where your career as a personal trainer came from, this 2-part podcast series produced by Lift The Bar will teach you all about the history of this incredible profession. It'll take you back to the 1800s, where you'll meet a man called Louis Durlacher, who was one of the first known personal trainers. Then, it'll take you on a whirlwind tour of the key events that have shaped the career of personal training.

The occupation of personal training is a new one. It's only in the last 30 years that we've seen it become a popular and normal choice of work. However, there have been trainers training clients for over 150 years.

It is our hope that by learning about the historical events of the fitness industry and the career of personal training, you'll wake up feeling more connected to your job. It gives you a deep context for your work to exist in. From the moment you call yourself a Personal Trainer, you become part of this journey too. Maybe in another 100 years, someone will wonder about your programs, your clients, your career, your life.

Find Out More About Lift The Bar:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/
• Contact Stuart: [email protected]

Martin MacDonald, founder of the Mac-Nutrition Collective joins Stuart for today's episode. They discuss his recent talk about rapid fat loss at the Mac Nutrition Conference, how to use rapid fat loss with clients, his podcast and how he chooses his 'wisdom' topics, why the statement '95% of dieters fail' is nonsense, if he thinks more professionals should talk about topics beyond their specific wheelhouse and what the research says about BMI & health.

 

Find Out More About Martin:

• Instagram: https://www.instagram.com/martinnutrition/ 
• Website: https://www.martin-macdonald.com/

 

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/ 
• Website: https://liftthebar.com/ 

Maggie Elliott, owner of Spark Life UK joins Stuart for this episode. They discuss how she would make the fitness industry a more welcoming and inclusive place, what the anti-diet movement is, how to find the middle ground between weight loss coaching and not perpetuating diet culture, local business outreach and what she feels makes a great PT session.

Find Out More About Maggie:

• Instagram:
• Website: https://www.sparklifeuk.com/

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/

Mike Waywell, of the facility owner mentoring company Gym Ownr and Steel Habitat gym in Liverpool, joins Stuart for this episode. They discuss why customer service can make you stand out from the crowd, using a low barrier to entry offers like a trial or challenge to get in leads, advice for 1st time FB ad users, the copy and creatives Gym Ownr are seeing working just now on ads and the importance of having mentors.

Find Out More About Mike:

• Instagram: https://www.instagram.com/gymownr/
• Website: https://gymownr.com/free-course

Find Out More About LTB:

• Instagram: https://www.instagram.com/liftthebar/
• Website: https://liftthebar.com/