LTB Podcast

In this episode, we have a reposted episode with Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's Level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients, and how she's got over imposter syndrome to become more effective at coaching clients.

Find Out More About Nikki:

• Website: http://www.healthyandstrongnutrition.com
• Instagram: https://www.instagram.com/StrongNutritionRD/
• Facebook: https://www.facebook.com/nikki.strong.146

Find Out More About Lift The Bar:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

In this episode, Stuart chats to Nate Green, an author, a contributor to Men's Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more.

Find Out More About Nate:

• Website: https://nategreen.org/

Find Out More About Lift The Bar:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring.

Find Out More About Laura:

• Website: https://lauravanderkam.com/
• IG: https://www.instagram.com/lvanderkam/

Find Out More About Lift The Bar:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.

Topics Covered:

• How involved is he in the day-to-day running of W10 nowadays?
• What separates great gyms from average gyms?
• If you're struggling as a facility owner, where should you start?
• He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
• What he has learnt from visiting many gyms for on-site visits?
• Have you seen many gyms fail? Why do you think happens?
• Does he think it's harder now as a facility owner?
• When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
• How to think about up setting up your pricing?
• How he thinks about staffing.

Find Out More About JC:

• W10 Website: https://w10.fit/
• IFBA Website: https://theifba.com/

Find Out More About LTB:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money.

Find Out More About Elias:

• Facebook: https://www.facebook.com/elias.scarr
• Website: https://www.sellitlikescarr.com/

Find Out More About LTB:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!

Timestamps:

• [05.30] - How he responded to receiving some hard to take feedback about the first editions of his book.
• [07.05] - How important receiving feedback has been for him throughout his career.
• [09.55] - Questions to ask your clients to help with collaboration when creating cues.
• [17.45] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
• [22.45] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
• [28.05] - Nick explains what the coaching communication loop is.
• [32.30] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop.
• [39.22] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
• [42.10] - Nick's favourite cue or analogy

Find Out More About Nick:

• Instagram: https://www.instagram.com/nickwinkelman/
• His book: https://www.thelanguageofcoaching.com/

Find Out More About LTB:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks.

Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think!

Contact Stuart: [email protected]

Instagram: https://www.instagram.com/liftthebar/

Website: http://liftthebar.com/

In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry's leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men's Fitness Magazine, and Schwarzenegger.com

Timestamps:

• [01.10] - Lessons from his recent fat loss cut.
• [13.25] - How lessons he learnt from his Mum have shaped how he runs his business.
• [18.05] - The pros and cons of social media.
• [28.35] - Diversifying your marketing.
• [37.55] - Improving your content communication/ making it more engaging.
• [42.35] - Experiencing burnout when coaching Gary Vee full-time.

Find Out More About Jordan:

• Website: https://www.syattfitness.com/
• Instagram: https://www.instagram.com/syattfitness/?hl=en

Find Out More About LTB:

• Website: http://bit.ly/35dS9FZ
• Instagram: https://www.instagram.com/liftthebar/

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.

Timestamps:

• [01.47] - How she uses social media as a fitness professional.
• [05.12] - Being vulnerable on social media.
• [17.12] - Considering your values before you put out a post.
• [19.52] - Using professional photography in your posts.
• [33.47] - Shame-led marketing messages on social media.
• [37.47] - Effective lead generation on social media.
• [40.32] - Using email marketing/ a website.

Find Out More About Lyndsey:

• Instagram: https://www.instagram.com/strong_likeamutha/
• Website: https://www.stronglikeamutha.co.uk/

Find Out More About LTB:

• Website: http://bit.ly/2TDiQjz
• Instagram: https://www.instagram.com/liftthebar/

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!

Timestamps:

• [01.05] - Why it may not be your fault if you're seeing clients drop off just now.
• [14.30] - Retention tips.
• [20.48] - Burnout.
• [33.48] - Claire's upcoming customer service course.

Find Out More About Claire:

• Facebook: https://www.facebook.com/claire.winter.963

Find Out More About LTB:

• Website: http://bit.ly/2TDiQjz
• Instagram: https://www.instagram.com/liftthebar/