LTB Podcast

"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter

About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.

She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.

We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.

Topics Covered:

-- Why Camille loves the shitty first draft concept. -- How she got started helping out fitness industry professionals with their writing. -- How to start telling your story. -- How to start shaping it. -- What to do if you feel like you don't have a story. -- Writing advice. -- If you should schedule your writing time. Books mentioned: - Bird by Bird by Anne Lamont - The Artists Way by Julia Cameron - The Diary of Anais Nin

"Yeah, that self-care thing is still on the to-do list... sleep is something I'm going to get at one point" I loved this conversation with Serena and it's one of those episodes that reminds me why I started the LTB podcast. Real conversations with real personal trainers. Topics Covered: -- How Serena is finding being a single parent with three kids while also working as a PT. -- How she has made the situation easier for herself by explaining to her kids why she is doing what she is doing. -- Big challenges she has found trying to manage things. -- How she fits in time with each of her kids to ensure they feel valued. -- If and how Serena manages to fit in self-care.

Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.

Topics Covered:

- What her experience with personal trainers has been. - Why she started with her first PT. - How she selected her personal trainers. - Better ways to check-in with a client after they've completed a set. - What her expectations around things like periodization and technical knowledge have been. - How, as a client, she would define progress? - Claire's experience of feeling she wasn't good enough as a trainer, which has now been reframed to being an "adult PE teacher" Books Mentioned: - Rocket Fuel by Gino Wickman - LTB's new trainer guide (only available to LTB members) LTB 2-Week Free Trial

In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He's the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.

Topics Covered: -- When Jon started as a Personal Trainer. -- How he had the confidence to go about writing a book during the early stages of his career. -- Does he think it's harder to be a trainer nowadays back than when he started. -- Why a huge part of marketing has to be around helping people feel like they can achieve. -- How we can sell consistency and adherence. -- Why he stopped training clients. -- What his message to a trainer who is questioning what they are doing long-term.

2-Week LTB Free Trial

PTDC Site

Online Trainer Academy

In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.

Topics Covered:

-- What does a day in the life of Eric Helms look like? -- How he uses social media to advance his business -- If he has always been as introspective and how he's developed this skill -- What is it like reflecting on how he was as a personal trainer in 2005 -- What would he tell himself if he could go back to day one of being a trainer -- Has he come from a place of placing too much importance on his physique? -- What he would do to start getting clients in a commercial gym if he started there tomorrow -- What's one book he would recommend trainers check out and what one book does he personally just love -- What skillsets does he think are essential that trainers work on getting better at -- What's exciting him about the fitness industry just now Eric's 3DMJ Bio3DMJ Vault LTB 2-Week Free Trial Books Mentioned: - Perennial Seller by Ryan Holiday - The Expanse Series

In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.

More about Matt

Motivational Interviewing Book

LTB 2-Week Free Trial

In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.

LTB Website Link to 2-Week Free Trial

In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.

Topics Covered:

-- How Neil set-up The SFN Expo using just FB ads. -- How he started learning how to best use social media to market The SFN Expo. -- Why personal trainers should consider using FB ads. -- How to go about running a FB ad. -- What kind of image you should use for your ad. -- What kind of copy to write. -- Using a headline or hook. -- What kind of audience size you should be looking for. -- How much to spend on your ad. -- Tips for generating more leads off of your website. Neil's Free Facebook Group LTB 2-Week Free Trial

In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.

Topics Covered:

-- How Rab has ended up working in public speaking and running his own nutrition consultancy.

-- What his advice would be to someone who wants to improve their public speaking.

-- How he launched his 1-2-1 nutrition coaching company.

-- What he asks in his pre-consultation form before he meets a new client.

-- How he works his check-in process.

-- How often he speaks to his clients.

-- How he prices 1-2-1 nutrition only services.

-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?

-- How he works with clients who want training advice alongside nutrition support.

Book Mentioned - Exclusion and embrace by Miroslav Volf Course Mentioned - Complete Human Performance Concurrent Training

Rab's Website

Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)

2-Week LTB Trial Link

In this episode, Stuart welcomes Leigh Peele back onto the show.

Topics Covered:

-- How Leigh manages her time.

-- How she uses a morning routine to set herself up for the day ahead.

-- How she uses a meditation practice.

-- How Leigh starts working with a client on an online basis.

-- How to pick the right thing to start working on with a client.

-- Handling a client who is underreporting.

-- If she has any issues with going really low on calories with clients.

Leigh's Website

LTB 2-Week Free Trial

Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"