LTB Podcast

In this episode, Stuart welcomes on Alwyn Cosgrove. Topics Covered:

• Advice to a PT who is struggling to get enough clients.
• How to ask for referrals.
• How Results uses FB ads.
• How Results use email marketing.
• How to feel confident in your knowledge as a personal trainer.
• Switching off/ burnout.

Alwyn's Free FB Group

LTB 2-Week Free Trial

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.

• 2-Week Free LTB Trial
• LTB Training PT Qualification
• Book mentioned - Go Giver's Sell More by Bob Berg

In this episode, Stuart speaks to Chad Landers.

Topics Covered -- Differences he's seen in the industry over the last 25 years. -- Why he thinks the relationship you build with your clients is an essential foundation. -- Why he feels he's had some clients for 20+ years. -- How he broaches the line between being a trainer and becoming a therapist. -- Helping clients take responsibility outside of the gym. -- Why he's stuck with 1-2-1 training and not moved into group training. -- What he would tell himself as a younger trainer. -- His favourite book. -- What's exciting him about the fitness industry -- What 1-3 skillsets he thinks every personal trainer should work on Chad's Gym Website LTB 2-Week Free Trial LTB Training Qualification Book Recommendations - Good Business by Mihaly Csikszentmihalyi - Delivering Happiness by Tony Hsieh

In this episode, Stuart welcomes on Nick Winkelman from the IRFU.

Topics Covered:

- How Nick has found the process of writing his book - What he's learnt that has surprised him since starting to write the book - How we can use what Nick has learnt about attention to teach our clients better. - How to create effective analogies. - How he's got his understanding of coaching science to where it is now. - How he's combatted becoming overwhelmed by how much there is to learn when you're starting out. - How he manages distraction. - Recommended books & courses. - What's exciting him about the fitness industry right now. - What 1-3 skillsets does he think personal trainers should work on. 2 Week LTB Free Trial Nick's Analogy Presentation Books Mentioned: Deep Work Sapiens Homo Deus The One Essentialism

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.

Topics Covered:

-- How Sukh is finding being a Dad alongside running a thriving business. -- What drives him to be successful. -- Going from gym owner to online trainer - how he found that transition. -- If he thinks you need to be an in-person trainer before becoming an online trainer. -- If he thinks online is as effective as offline. -- Skillsets of an effective online personal trainer. -- How personal you should be as an online trainer. -- How to generate leads and clients as an online trainer. -- How to use ex-clients and old leads to start your online business. -- How to price your online services. Online Fitness Business Website LTB 2-Week Free Trial

In this episode, Stuart welcomes on Gregg Slater to discuss the new level 2, level 3 and applied LTB certification.

LTB Training Website

In this episode, Stuart welcomes on LTB member Eric Wylie. They discuss:

• Where does Eric's desire for education come from?
• How Eric uses LTB.
• How he went from a job in IT to a personal trainer.
• How he found working in a commercial gym and in a private facility.
• How he's got over some the more brutal days of being a personal trainer.
• Why your success or failure as a trainer does not dictate your self-worth as a person.

LTB 2-Week Free Trial Link

Eric's FB page

In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport.

Topics covered:

• What Neil's role is in Scottish Sport and Strength and Conditioning.
• How your perception shapes your environment.
• Why you've got to take ownership of what's going on in your life.
• The importance of soft skills and how to get better at these.
• How to understand what drives your clients.
• How to look at failure so it doesn't make you feel like a failure.
• How Neil balances work and life to ensure he's as productive as possible.
• Recommended books & ways Neil finds is best for improving.

Neil's Contact Email - [email protected]

Lift The Bar Website - 2 Week Free Trial

Peak Book

Chip & Dan Heath Books

Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss:

• What he's learnt from starting a podcast.
• What traits he sees successful business owners possess.
• Why we shouldn't think making money is a bad thing.
• Why feedback is so important.
• How to start getting more of it.
• How to change your relationship to feedback so that you can use it productively.
• How to give better quality feedback.

Business for Unicorns Website

Business for Unicorns Podcast

A slightly different episode than normal for the podcast. Stuart chats to Mike MacDonald about the topic of self-delusion and cognitive bias and what personal trainers can learn from this.

Time Stamps 5.30 - Introducing the topic of self-delusion. 6.10 - Why Mike has become so interested in this topic. 10.30 - Confirmation bias. 16 - Getting round confirmation bias. 19.10 - Dunning Kruger effect 23 - the backfire effect 34.30 - post hoc fallacy 39 - confabulation Resources Mentioned Why we know what isn't so - Thomas Gilivich Think - Michael LeGault Why we make mistakes - Joseph.T Halinan You're not so smart - David Mcraney